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ELSA Tuscan Fragrance alla scoperta delle nostre fragranze il racconto di Dedé

Discovering ELSA fragrances: Dede’s Story

Tuscany is a journey through landscapes, traditions and memories, but above all, through unique olfactory sensations. To capture the authentic soul of our land in the fragrances of the ELSA collection, we entrusted our creations to the talent and sensitivity of Dedé, the perfumer behind their creation.

In this special video, Dedé takes us on a journey through the olfactory world of ELSA, sharing the inspiration, notes and nuances that define each individual fragrance in the collection.

An inspiration rooted in the very heart of Valdelsa, the valley through which the Elsa River flows. Rising in the territory of Sovicille, the river winds its way through and connects historic and enchanting towns such as Colle Val d’Elsa, Poggibonsi, the hills of San Gimignano, Certaldo and Castelfiorentino, before flowing into the River Arno. Amid lush landscapes, unspoilt woodlands and crystal-clear waters, this land embodies a unique blend of nature, culture and artisanal traditions. It is from this native flora and the sensory memory of our surroundings that the soul of the collection takes shape: an authentic olfactory journey, created to pay tribute to our land and evoke the genuine emotion of the scent of home.